DealerJet Terms of Service
Last updated: October 14, 2026
1. Introduction and Acceptance of Terms
These Terms of Service ("Terms") are a binding agreement between DealerJet, a business registered in the Province of Ontario, Canada ("DealerJet," "we," "us," or "our"), and the dealership or individual that registers for or uses the Service ("you," "your," or "Customer"). These Terms govern your access to and use of the DealerJet software, including the web dashboard, the Chrome extension, and any related services (collectively, the "Service").
By creating an account, installing the Chrome extension, paying a subscription fee, or otherwise accessing the Service, you confirm that you have read, understood, and agreed to be bound by these Terms. If you are accepting these Terms on behalf of a dealership or other business entity, you represent that you are authorized to bind that entity, and "you" refers to that entity.
If you do not agree to these Terms, you must not access or use the Service.
2. Definitions
- "Service" means the DealerJet software-as-a-service platform, including: the web dashboard at app.dealerjet.ca; the DealerJet Chrome extension; our backend APIs; inventory import from AutoTrader.ca and CarGurus; automatically generated marketplace description text; and the Facebook Marketplace posting and listing tools described in Section 8.4.
- "Customer Data" means any data you or your team members upload, import, generate, or otherwise provide to the Service, including dealership information, vehicle inventory data, photographs, descriptions, pricing, the contact details of your dealership and team members, and information about your Facebook Marketplace listings.
- "Subscription" means a recurring paid plan that grants access to the Service for a defined period.
- "Third-Party Platforms" means external services we integrate with or rely on, including AutoTrader.ca, CarGurus, Facebook Marketplace, Stripe, Resend, Cloudflare, Render, and the other third-party services listed in the Privacy Policy.
3. Description of the Service
DealerJet provides software tools for licensed Canadian motor vehicle dealers to:
- Import their inventory from their dealership's AutoTrader.ca or CarGurus dealer page, and keep it up to date automatically.
- Generate Facebook Marketplace listing descriptions automatically from vehicle data and the dealership's saved settings.
- Fill in and publish Facebook Marketplace listings through the Chrome extension, one vehicle at a time or on a posting schedule that each person sets.
- Keep track of their Facebook Marketplace ads, including saving the link to each posted ad, checking which ads are still listed, and updating prices on their ads.
- Manage dealership-wide settings, perks, compliance footers, and team members.
The Service is a software tool. We are not a marketplace, broker, auctioneer, or seller of motor vehicles. All vehicle listings created using the Service are published by you, the Customer, on third-party platforms (primarily Facebook Marketplace) under your own account and your own legal responsibility, whether you publish each listing yourself or the Service publishes it for you under the settings you choose.
4. Account Registration and Eligibility
4.1 Eligibility
To use the Service, you must:
- Be at least 18 years of age.
- Be a licensed motor vehicle dealer in your applicable Canadian province (e.g., OMVIC-registered in Ontario, VSA-licensed in British Columbia, AMVIC-licensed in Alberta), or operate under the supervision of one.
- Have authority to bind the dealership entity to these Terms.
- Not be located in a jurisdiction where access to the Service is prohibited.
4.2 Account Information
You agree to provide accurate, current, and complete information during registration and to keep that information up to date. You are responsible for maintaining the confidentiality of your account credentials and for all activity under your account.
4.3 One Subscription per Dealership
Subscriptions are licensed per dealership entity. You may not share, resell, or sublicense your account credentials to other dealerships. We may monitor account activity to detect sharing and reserve the right to suspend or terminate accounts found in violation.
Subscriptions on the Solo plan are designed for a single user. When you sign in from a new device or browser, your previous session is automatically signed out. This is a normal, expected feature of the Solo plan and is intended to enforce the per-dealership licensing of the Service. Dealership plan subscriptions support team members and concurrent sessions across multiple users on the same dealership team.
4.4 Email Verification
You must verify the email address on your account by clicking the verification link we send to that address at signup. If you have not verified your email within thirty (30) days of account creation, Facebook Marketplace posting will be paused for your login until verification is complete. Your account, settings, and inventory data remain intact during this period. You can request a fresh verification link at any time from your dashboard.
4.5 Email Address Requirements
You must register using a working email address that you control. We do not accept signups from disposable, temporary, or throwaway email services (for example: Mailinator, Guerrilla Mail, 10-minute mail, and similar). Accounts created with such addresses may be refused at signup or terminated subsequently without notice. We maintain an internal list of these services, compiled from public sources.
5. Subscription Plans, Billing, and Refunds
5.1 Plans
We offer one or more subscription plans, the terms of which (features, limits, price) are described on our website and in the Service, or as otherwise made available to you in writing.
Unless you are a Founding Member (see below), you pay the price shown to you when you subscribe, and that price is not locked: it can go up later, including for existing subscribers. We may change pricing or plan features with at least thirty (30) days' notice, sent by email to the address on your account. A change takes effect at the start of your first billing cycle that begins after that notice period ends. If you do not want to continue at the new price, you can cancel before then (see §5.5). Your Account page shows if you are a Founding Member.
Founding Member Pricing Lock. The first fifty (50) dealerships to make a paid subscription payment under our "Founding 50" launch program become Founding Members. If you are a Founding Member, you keep the founding rate for your plan, as shown to you at sign-up and on your Account page, for as long as your paid subscription continues, even after standard pricing is increased for new signups. This applies on either plan, including after a plan change as described below. The Founding Member rate is preserved subject to the following:
- Founding Member status begins with your first paid subscription payment. Cancelling during the free trial, before any payment, means you do not become a Founding Member.
- Your subscription must remain in good standing. If you cancel your subscription and do not resubscribe within sixty (60) days after your paid access ends, your Founding Member rate is forfeited; resubscribing after that window means paying the then-current standard rate. When you cancel, we send you a confirmation email, and for a Founding Member that email gives a date to resubscribe by in order to keep the rate.
- If you change plans (for example, from Solo to Dealership), you keep your Founding Member status and move to the founding rate for the new plan.
- If a payment fails and is never made, and your subscription ends as a result, that is treated as a cancellation for the purpose of this lock.
- The Founding Member lock applies to subscription fees only and does not extend to any optional add-ons, one-time fees, or feature-specific charges introduced after your signup.
Reactivation. If you cancel and resubscribe within the sixty (60) day window described above, your Founding Member status and locked rate are preserved with no further action required. Resubscribing after the window is treated as a new signup at the then-current standard rate, and Founding Member status cannot be restored. Contact info@dealerjet.ca within the window if you intend to resubscribe and would like assistance.
5.2 Billing
Subscription fees are billed monthly, in advance, on a recurring basis. All fees are quoted in Canadian dollars (CAD) and are exclusive of applicable taxes. Sales taxes (such as HST, GST, or PST) are calculated from your billing address and added to your invoice where required by law.
A valid payment card is required to activate the Service. Card details are collected through Stripe Checkout (a secure, Stripe-hosted payment page), and ongoing billing (updating your card, viewing invoices and receipts, and cancelling) is managed through the Stripe Customer Portal, reachable from your billing page. By providing a payment method, you authorize us (via Stripe) to charge that method for all fees due, including the automatic charge at the end of your free trial described in §5.6. Stripe's terms govern the payment transaction itself; we never see or store your full card number on our servers.
5.3 Refunds
Subscription fees are non-refundable except where required by applicable consumer protection law. If you cancel a subscription mid-cycle, you retain access through the end of the paid period; no pro-rated refund is issued. The fourteen (14) day free trial described in §5.6 is your opportunity to evaluate the Service before any subscription fee is charged.
5.4 Failed Payments
If a payment fails, our payment processor may retry the charge over the following days, and you should update your card from your billing page. If you have paid us before, your account remains fully usable during a grace period of seven (7) days after the failure. If the first payment after your free trial fails, there is no grace period. When no grace period applies, or once it ends, the Service is locked until payment succeeds: you can still sign in and reach your billing, account, and support pages to fix your payment method, but the dashboard, posting, and the Chrome extension stop working. Service resumes automatically once payment succeeds. Extended non-payment may result in cancellation of the subscription as described in Section 14.
5.5 Cancellation
You may cancel your subscription at any time, before or after any renewal, from your billing page, which opens the Stripe Customer Portal. No phone call, email, or retention step is required. Cancellation takes effect at the end of the current billing period: you keep full access through the period you have already paid for, and you are not charged again. Cancelling during the free trial means you are never charged at all.
If you hold a Founding Member rate lock (see §5.1), remaining cancelled for more than sixty (60) days after your paid access ends forfeits that lock. Resubscribing within that window preserves it; see §5.1 "Reactivation" for details.
5.6 Free Trial
New signups receive a fourteen (14) day free trial of the Service. The trial starts when you add your payment card (nothing is charged at that point), and you have full access to the features of the plan you selected for the full fourteen days. If you have not cancelled before the trial ends, your paid subscription begins automatically and your card is charged the rate applicable to your plan. This is disclosed at signup and on your billing page. You can cancel at any time during the trial from your billing page and you will never be charged.
A valid payment method must remain on file for the duration of the free trial. If you remove your card during the trial, access to the Service is suspended until a payment method is added back. Removing and re-adding a card does not extend, restart, or pause your trial; it ends on its original date. Nothing is charged while access is suspended, and your billing, account, and support pages stay available throughout so you can add a card back at any time.
6. Acceptable Use
You agree NOT to:
- Use the Service for any unlawful purpose or in violation of any Canadian federal, provincial, or municipal law, including consumer protection regulations, motor vehicle dealer regulations, anti-spam law (CASL), and privacy law (PIPEDA).
- Misrepresent vehicle history, condition, accident status, title brand, ownership history, or any other material fact in listings generated using the Service.
- Use the Service to publish misleading, fraudulent, or deceptive advertising on Facebook Marketplace or any other platform.
- Reverse-engineer, decompile, or attempt to derive source code from the Service.
- Resell, sublicense, or commercially redistribute access to the Service.
- Scrape data from the Service for purposes other than your own dealership operations.
- Use the Service to harm, harass, defame, or infringe the rights of any person or entity.
- Use the Service in a manner that violates Facebook's Marketplace Commerce Policies, AutoTrader.ca's terms, or CarGurus's terms.
- Attempt to bypass rate limits, security controls, or access restrictions.
- Use automated tools, scripts, or signup-rotation services (including disposable email providers) to create multiple accounts, evade account suspensions, or otherwise circumvent the per-dealership licensing model described in §4.3 and §4.5.
- List, advertise, or otherwise promote vehicles that are not part of your dealership's actual current inventory, or that you do not have legal authority to sell.
We reserve the right to suspend or terminate your account immediately for material violations of this section.
7. Customer Responsibilities and Compliance
7.1 Listing Accuracy
You are solely responsible for the accuracy, legality, and compliance of every listing published using the Service, including listings the Service publishes for you automatically. The Service generates marketplace descriptions and fills in listing forms based on data you have provided or that has been imported from sources you have authorized. You must review your vehicle data, descriptions, and settings before a listing is published and confirm the information is accurate. When Auto-publish or scheduled posting is on, listings are published without a further review step, so you must complete that review before those features are on and keep your data accurate while they remain on.
7.2 Provincial Compliance
You are responsible for ensuring all listings include the disclosures required by your provincial regulator, including but not limited to:
- Ontario (OMVIC): all-in price, mandatory dealer-fee disclosure, dealer registration number, all material vehicle history facts.
- British Columbia (VSA): dealer license number, documentation fee disclosure, accurate description of mechanical condition representations.
- Alberta (AMVIC): AMVIC licensee disclosure, all material facts, pricing rules.
- Equivalent rules in other provinces.
The Service provides a Compliance Footer feature to help you include these disclosures, but populating it correctly is your responsibility, not ours.
7.3 Facebook Marketplace Compliance
You are responsible for complying with Facebook's Marketplace Commerce Policies and Facebook's terms, including in how often you post and whether you use the automatic features described in Section 8.4. The Service facilitates posting but does not itself enforce Facebook's rules; if Facebook removes, restricts, or bans your listings or account, that is between you and Facebook.
7.4 Tax Collection
You are responsible for collecting and remitting all applicable sales taxes (HST/GST/PST) and for issuing compliant bills of sale for any vehicle you sell. The Service does not provide tax calculation or tax filing functionality for your vehicle sales.
8. Third-Party Integrations
8.1 General
The Service integrates with or relies on third-party platforms including AutoTrader.ca and CarGurus (inventory sources), Facebook (including Marketplace), Stripe (payments), Resend (email delivery), Cloudflare (DNS and security), and Render (hosting), and may add others over time. These platforms have their own terms, privacy policies, and acceptable use rules. Your use of those platforms is governed by their respective agreements, not this one.
8.2 No Endorsement or Affiliation
DealerJet is not affiliated with, endorsed by, or sponsored by AutoTrader.ca, CarGurus, Facebook (Meta), or any other third party named in these Terms or in the Service. We do not control these platforms and cannot guarantee their continued availability or compatibility with our integrations.
8.3 Service Disruption Risk
If a third-party platform changes its API, page structure, terms, or behaviour in a way that affects our integration, the affected features may degrade, fail, or become unavailable. We will use commercially reasonable efforts to restore functionality but cannot guarantee any specific timeline. Subscription fees are not prorated for service disruptions caused by third-party changes outside our control.
We retrieve your published inventory from AutoTrader.ca and CarGurus by automated retrieval of your dealer page, not through an official API offered by those platforms. For CarGurus, the photos of your vehicles are collected by the Chrome extension in your browser (or a team member's), as described in Section 8.4. We do this in good faith on your behalf, retrieving only data already published on the dealer page you control, but we cannot guarantee these platforms will continue to allow such retrieval indefinitely. If a platform makes changes that block our retrieval, the affected feature may degrade or fail; subscription fees are not prorated for such disruptions.
8.4 What the Service Does on Your Behalf
By using the Service, you authorize DealerJet to do the following on your behalf:
- Import your inventory. Retrieve the vehicles published on your dealership's AutoTrader.ca or CarGurus dealer page when you start an import, and again automatically on a schedule (normally once a day, overnight), so your dashboard reflects your dealer page without you starting each import.
- Collect your CarGurus photos in your browser. CarGurus does not let our servers read vehicle photo galleries. For a CarGurus dealership, after your inventory is imported or refreshed, the Chrome extension, running in your browser or the browser of another member of your team, opens your dealership's CarGurus pages in a background tab, reads the photos and descriptions of your vehicles, sends them to DealerJet, and then closes the tab.
- Post to Facebook Marketplace. When you press "Post to Facebook" on a vehicle, the Chrome extension opens Facebook Marketplace's listing form and fills it in with the vehicle's details, photos, and description. If your Auto-publish setting is on, the extension also presses Facebook's Publish button for you; if it is off, the extension stops so you can review the listing and publish it yourself.
- Post on a schedule, if a person turns it on. When a person turns on scheduled posting, the extension posts that person's vehicles that are ready to post on the days, hours, and number of posts per day that person sets, without a click for each vehicle. It runs only while Chrome is open on that person's computer.
- Save the link to each ad. Right after a post, the extension finds the new ad, from the page Facebook shows after publishing or by reading your own Marketplace Selling page and opening your own recent ads, and saves the ad's link to the vehicle in DealerJet. If you paste the link to one of your ads into DealerJet, the extension opens that ad to check that it is the right vehicle.
- Check your ads when you ask. When you press "Sync with Facebook," the extension reads your own Selling page and opens your own ads to see which of your vehicles are listed, which ad belongs to which vehicle, and which listings on the page were not posted through DealerJet. A Sync only reads; it does not post, edit, or delete anything.
- Update prices on your ads. When a person's "Update prices on Facebook" switch is on and the price of a vehicle that person posted changes in DealerJet, the extension opens that person's ad for the vehicle and changes the price shown on it, including where the price appears in the ad's description. It does this only for an active ad that DealerJet has confirmed is that vehicle's ad.
All of these actions take place in your own Chrome browser, or a team member's, while that person is signed in to their own Facebook account. DealerJet's servers never sign in to Facebook, and we never receive or store your Facebook password or any Facebook access token. On Facebook, the extension works only on Facebook Marketplace pages and only to manage your own listings; it does not read your Facebook messages, including messages from buyers, and it does not delete, renew, or mark as sold any listing.
Each person can turn Auto-publish, scheduled posting, and "Update prices on Facebook" on or off at any time on the Posting page. For new users, Auto-publish and "Update prices on Facebook" start switched on, and scheduled posting starts switched off. Removing the Chrome extension from a browser stops everything the extension does in that browser.
8.5 Facebook Account Binding
The first time a user publishes a listing using the Service, that user's DealerJet login is bound to the specific Facebook account signed in at that moment. While the binding is in place, the Service will not post for that user from a different Facebook account. This binding exists to prevent the Service from being used to operate multiple dealerships under a single subscription.
- Each user account holds one Facebook binding, and it can be changed (with the "Switch" action on the Account page) at most once every thirty (30) days. We may grant case-by-case exceptions for documented business reasons (e.g., a sales-rep transition); contact info@dealerjet.ca.
- Solo plan: one user, and therefore one bound Facebook account per dealership.
- Dealership plan: each team member you invite gets their own login and binds their own Facebook account (one per member, with that member's own 30-day switch limit). Listings each member posts are published under their own Facebook profile.
9. Intellectual Property
9.1 DealerJet IP
DealerJet retains all rights, title, and interest in and to the Service, including all software, code, design, branding, and documentation. We grant you a limited, non-exclusive, non-transferable, revocable license to access and use the Service for your dealership's lawful business purposes during the term of your subscription.
9.2 Customer Data
You retain all rights to your Customer Data. By using the Service, you grant us a limited license to host, store, process, transmit, display, and modify (e.g., generate listing descriptions from) your Customer Data solely for the purpose of providing the Service to you.
We will not sell, lease, or commercialize your Customer Data, and we will not use it to train AI models that benefit other customers without your express written consent.
9.3 Generated Descriptions
Marketplace descriptions generated by the Service (assembled automatically by our own software from your vehicle data and saved settings) are provided to you for your use in your listings. You must review them before they are published, as described in Section 7.1, and you take full responsibility for the content of any listing published from your account.
9.4 Feedback
If you provide feedback, suggestions, or feature requests, we may use them freely, without compensation or attribution, to improve the Service.
10. Privacy
Our collection, use, storage, and disclosure of personal information is governed by our Privacy Policy, and our use of cookies is described in our Cookie Policy; both are incorporated by reference into these Terms.
11. Disclaimers
THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, DEALERJET DISCLAIMS ALL WARRANTIES, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, ACCURACY, NON-INFRINGEMENT, AND UNINTERRUPTED OR ERROR-FREE OPERATION.
We do not warrant that:
- The Service will be uninterrupted, secure, or error-free.
- Automatically generated listing content will be accurate, fact-checked, or legally compliant in your jurisdiction.
- Facebook Marketplace, AutoTrader.ca, CarGurus, or any third-party platform will continue to function as currently expected.
- Any specific business outcome (sales, leads, listings posted) will result from using the Service.
- The guides, FAQs, statistics, and other general information on the DealerJet website (dealerjet.ca) or on the Service's Help page are accurate, complete, or current. They are general information only, not legal, tax, or compliance advice, and the rules they describe can change. You should confirm the current rules with your provincial regulator before relying on them.
You assume full responsibility for verifying every listing's accuracy before it is published.
12. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW:
(a) DEALERJET'S TOTAL LIABILITY ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICE WILL NOT EXCEED THE GREATER OF (i) THE AMOUNT YOU PAID DEALERJET IN THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR (ii) ONE HUNDRED CANADIAN DOLLARS (CAD $100).
(b) IN NO EVENT WILL DEALERJET BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING LOST PROFITS, LOST DATA, LOST GOODWILL, OR LOSS OF BUSINESS OPPORTUNITY, EVEN IF ADVISED OF THE POSSIBILITY.
(c) NOTHING IN THESE TERMS LIMITS LIABILITY THAT CANNOT BE LIMITED UNDER APPLICABLE LAW (E.G., LIABILITY FOR FRAUD, GROSS NEGLIGENCE, OR INTENTIONAL MISCONDUCT, OR LIABILITY UNDER PROVINCIAL CONSUMER PROTECTION LEGISLATION WHERE NON-WAIVABLE).
13. Indemnification
You agree to indemnify, defend, and hold harmless DealerJet, its operator, and any contractors, from and against any claims, damages, liabilities, losses, costs, or expenses (including reasonable legal fees) arising out of or relating to:
- Your use of the Service.
- Your listings published using the Service, including any misrepresentation, deceptive advertising, or breach of consumer protection law contained in those listings.
- Your breach of these Terms.
- Your violation of any third-party rights.
- Your violation of any law or regulation, including OMVIC, VSA, AMVIC, CASL, or PIPEDA.
14. Term and Termination
14.1 Term
These Terms apply from the moment you first access the Service and continue until terminated as described below.
14.2 Termination by You
You may terminate by cancelling your subscription from your billing page (which opens the Stripe Customer Portal), consistent with §5.5. Cancellation takes effect at the end of the current billing cycle. The dealership owner can also delete the account from the Account page, as described in our Privacy Policy.
14.3 Termination by Us
We may suspend or terminate your account at any time, with or without notice, if:
- You materially breach these Terms.
- Your subscription payments fail.
- We are required to do so by law.
- We discontinue the Service entirely (with at least thirty (30) days' advance notice if practicable).
14.4 Effect of Termination
Upon termination, your access to the Service ends. You may request an export of your Customer Data within thirty (30) days of termination; after that, we may delete your data in accordance with our Privacy Policy.
Sections 9 (IP), 11 (Disclaimers), 12 (Liability), 13 (Indemnification), 14.4 (this section), 15 (Governing Law), and 17 (General) survive termination.
15. Governing Law and Dispute Resolution
These Terms are governed by the laws of the Province of Ontario, Canada, and the federal laws of Canada applicable therein, without regard to conflict-of-laws rules.
15.1 Informal Resolution
Before bringing a formal claim, you agree to first contact us at info@dealerjet.ca and attempt in good faith to resolve the dispute informally for thirty (30) days.
15.2 Courts
If informal resolution fails, any dispute will be brought in the courts of Ontario, Canada, and you and DealerJet consent to the exclusive jurisdiction and venue of those courts.
15.3 Class Action Waiver
To the extent permitted by applicable law, you and DealerJet agree to bring any dispute on an individual basis only, and not as part of a class, collective, or representative action. If this waiver is found unenforceable in your jurisdiction, the remainder of these Terms continues to apply.
16. Changes to These Terms
We may update these Terms from time to time. When we do, we will post the updated Terms on this page with a new "Last updated" date. If a change is material, we will also tell you about it by email (to the address on your account) or in the Service. Your continued use of the Service after an update is posted means you accept the updated Terms. If you do not agree to an update, you must stop using the Service and cancel your subscription as described in Section 14.2.
17. General
17.1 Entire Agreement
These Terms (together with the Privacy Policy and the Cookie Policy) are the entire agreement between you and DealerJet regarding the Service and supersede all prior agreements.
17.2 Severability
If any provision is found unenforceable, the remaining provisions remain in full force.
17.3 No Waiver
Our failure to enforce any right is not a waiver of that right.
17.4 Assignment
You may not assign these Terms without our written consent. We may assign these Terms in connection with a merger, acquisition, or sale of substantially all assets.
17.5 Force Majeure
Neither party is liable for any failure or delay caused by events beyond reasonable control (natural disasters, wars, government action, internet outages, third-party service failures).
17.6 Notices
Notices to you may be sent to the email on your account. Notices to us must be sent by email to info@dealerjet.ca.
17.7 Language and Geographic Scope
These Terms are drafted in English. To the extent permitted by law, the English version controls in case of conflict with any translation.
Geographic scope: the Service is presently offered only to dealerships operating in English-language Canadian provinces (Ontario, British Columbia, Alberta, and other provinces outside Quebec). We do not currently market, sell, or onboard customers in Quebec. If you operate primarily in Quebec, you may not be eligible for the Service at this time. We may expand to Quebec in the future, at which point French-language documents will be provided.
Contact
Questions about these Terms? Email us at info@dealerjet.ca.